Weaving Traditions with Modern Elegance
Welcome to The Era Story, Chennai's leading purveyor of luxurious Indian attire. Here, each garment narrates the synergy between traditional craftsmanship and contemporary aesthetics. Located in the vibrant heart of Tamil Nadu, our brand is a tribute to the rich heritage of Indian fashion, presenting collections that are painstakingly handcrafted. Book prior appointments at +91 6369226611 to visit our Chennai’s warehouse for your bulk orders. Alternatively, we can also book appointments for video-call shopping, applicable to both Direct to Customer (D2C), Business to Business (B2B) - Boutique Owners and Resellers.
About Us
The Era Story is dedicated to merging India's rich cultural heritage with the tastes of the modern fashion enthusiast. We offer a splendid selection of exclusively handcrafted sarees, salwar materials, and designer sets, all created from the finest silks and adorned with intricate designs. Our collections celebrate Indian artisanship, connecting master artisans with connoisseurs of exquisite textiles.
Our Products
Bridal Elegance
Immerse yourself in the luxury of our Bridal Silk Gold Zari Woven Kanchipuram Saree at manufacturing prices starting at ₹2499 and going up to ₹9999, these sarees capture the essence of Tamil Nadu's bridal fashion with opulent zari work and traditional menakari patterns, perfect for your big day.
Festive and Designer Wear
Our festive collections feature handcrafted naturally dyed Ajrakh Printed Premium Modal and Dola Silks, Banarasi, Designer Tissue Silks, Chanderi Silk and Semi Kanchipuram Silk Sarees adorned with traditional motifs and patterns in Gold or Silver Zari Brocade with designer embellishments. Priced from ₹1599 to ₹6499, these vibrant and intricately detailed garments are designed to dazzle at any celebration.
Casual and Everyday Elegance
For those who value understated elegance, our Ethnic Chanderi Cotton Silks with Floral Bagru Prints, Ikat Pochampally patterned Indigo Prints on Mulmul Cotton, Viscose Dola Silks and Floral Digital Printed Linen Cotton offer comfort and style. Starting at ₹899, these pieces are ideal for casual outings and office wear.
Unique Finds
The Modal Silk Ajrakh Natural Hand Block Print Dupatta, starting at ₹1399, highlights the timeless art of Ajrakh printing, a legacy of skill passed through generations, offering a unique addition to your collection.
Unstitched Salwars
Our unstitched salwars provide the flexibility to craft custom fits and styles, perfect for those who prefer a personalized touch to their attire, starting at ₹1699 and going up to 3499.
Designer Salwar Suits
These are the epitome of haute couture in Indian fashion, featuring intricate embroideries and high-quality fabrics, tailored for those who seek exclusivity and contemporary design.
Printed Salwar Suits
Bright and attractive, these suits are ideal for casual and semi-formal settings, featuring a range of prints from traditional motifs to modern designs.
Silk Salwar Suits
Silk salwar suits are synonymous with luxury and elegance, favoured for their lustrous fabric and smooth texture, making them a popular choice for formal occasions.
Exquisite Sarees
Our exquisite sarees are the pinnacle of traditional Indian attire, each piece showcasing detailed craftsmanship and designer exclusivity.
Bridal Silk Sarees
Embodied with grandeur and tradition, our bridal silk sarees feature luxurious fabrics and intricate details, making every bride's day memorable.
Festive Silk Sarees
Designed to echo the joy of celebrations, these sarees feature bright colors and bold patterns, perfect for festive occasions.
Work Wear Sarees
These sarees blend professionalism with cultural elegance, focusing on comfort and ease for daily professional wear.
Elegant Dupattas
From subtle prints to rich embroideries, our elegant dupattas are versatile accessories that elevate any outfit.
Printed Dupattas
Our colorful printed dupattas are perfect for adding a stylish flair to any ensemble, available in a variety of fabrics and designs.
Why Choose The Era Story?
With global delivery, seamless shopping, and a commitment to authenticity and quality, The Era Story curates a legacy of fashion that combines tradition with modern flair. Explore our limited edition collections and experience unique and exclusive fashion at our Chennai location or online. Join us in celebrating India’s rich textile legacy through our handpicked collections, perfect for every occasion.
In Conclusion
Whether you desire the customization of unstitched salwars, the distinctiveness of designer suits, the vibrancy of printed suits, or the opulence of silk suits, our range caters to all fashion needs. Alongside our sarees, from exquisite to practical, and our versatile dupattas, The Era Story offers a blend of tradition, fashion, and personal expression for every event. Explore these diverse options and find the perfect ensemble for any occasion.
Contact us:
The Era Story
2E/3E, Sabari Garden, Santhosapuram, Chennai, Tamil Nadu 600073
06369226611
Website: https://erastory.in/
Instagram: https://www.instagram.com/theerastory